Nikki's Marketing Powwow

In recent years, there have been many changes in the field of marketing that have challenged marketers worldwide. Out of all these new challenges, there are 3 stand out new realities marketers need to face: Technology, Globalization, and Social Responsibility (Kotler et al., 2016) . Technology has become a powerful force today. The use of social media has become a widely popularized aspect of technology - especially in the marketing sphere. As a result, the world is more connected than ever. Globalization is another huge new phenomenon that has drastically changed the ways and places we do business. Large scale immigration and travel have played a key role in speeding up the effects of globalization. Big metropolitan cities have become melting pots of different cultures, cuisines and ideologies. Social Responsibility  was a slow and steady player in the marketing circle. Not much thought was really put into ethical and environmental aspects of product development a...