Do you ever find yourself drawn to the same websites? The truth of the matter is that some websites leave bigger impressions than others. Websites that leave a user with a negative impression are considered bad. Websites that leave users with a positive impression are considered good.
Here are a couple of my favourite websites and what makes them good:1. Yelp - https://www.yelp.com
Yelp is an online tool where users can leave recommendations and reviews on services they experience. These services cover numerous sectors. Many people leave reviews on restaurants, nightlife, doctors, and food (Yelp, 2019). Some of the of the best features of Yelp is its information design and navigation design. Information is structured in a way that makes the site simple to use and easy to understand. Moreover, it is simple to navigate the site. For example, the search bar and filters are distinct and highlighted at the top of the website. After you click on the search symbol, you remain on the same page. However, the specifics of your search result change the results listed below the search bar.
Yelp Navigation Bar (Yelp, 2019) |
2. YouTube - https://www.youtube.com/
YouTube is an online video sharing platform (YouTube, 2019). Users are able to record and upload videos, as well as, watch and subscribe to other user's accounts. YouTube requires little mental effort due to its simplistic design, ease of usability and memorability (Kendal, 2019). In addition, YouTube allows users to have control and freedom as part of its user interface design (Nielsen, n.d.) They do this by providing an exit for users if they need to undo selecting a video or ad from their site.
References:
Nielsen, J. (n.d.). 10 Heuristics for User Interface Design: Article by Jakob Nielsen. [online] Nielsen Norman Group. Available at: https://www.nngroup.com/articles/ten-usability-heuristics/ [Accessed 14 Nov. 2019].
Yelp. (2019). Yelp. [online] Available at: https://www.yelp.ie/ [Accessed 14 Nov. 2019].
Youtube.com. (2019). YouTube. [online] Available at: https://www.youtube.com/ [Accessed 14 Nov. 2019].
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